IKEA Audio Catalog
PR/Podcast
With 200+ million copies distributed yearly at its peek, IKEA's catalog seated beside the Bible, the Quran, and the “Harry Potter” series as one of the most popular books in the world.* After 70 years IKEA decided to end its popular catalog for sustainability reasons. We decided to convert its iconic catalog into a podcast.
*source: Business Insider
Case Study
Media coverage
The launch of the IKEA Audio Catalog landed over 350 mentions across broadcast and digital press outlets, plus over 228 million earned media impressions in the first 2 weeks, all for zero dollars of media spend.
The launch of the IKEA Audio Catalog landed over 350 mentions across broadcast and digital press outlets, plus over 228 million earned media impressions in the first 2 weeks, all for zero dollars of media spend.