Film/OOH

Oral-B and Crest are part of the P&G group. Up until recently, they were two independent brands competing for the same target market in the US. Our task was to come up with a campaign that could unify both brands, launching them as a single solution for a healthier mouth. With this in mind, we came up with the idea: "Life opens up when you do." The more confident you are with a healthy mouth, the better you’ll use it to open up to the world. In return, the world will open up to you.