eBay Wear ‘Em Out Store
Activation/PR
Cannes – 1x Bronze, 6x Shortlist, 2023
Effie, Silver – 2024
Warc – Grand Prix, Customer experience, 2023 Clio – 1x Gold, 1x Silver, 1x Shortlist, 2023
One Show – 1x Merit, 3x Shortlist, 2023
ADC Awards – Merit, 2023
Andy Awards – Shortlist, 2023
Jay Chiat Awards – Silver, Experiential Strategy, 2023
Fast Company’s Design Awards – Finalist, Experience Design category, 2023
Celebrating the roots of sneaker culture, we opened a store where every sneakerhead had to make a choice: keep their shoes in mint condition and pay full price, or lace ‘em up and wear ‘em out—through a gauntlet of gravel, rocks and grass— for a discount.