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	<title>Berto Santana</title>
	<link>https://adalbertosantana.com</link>
	<description>Berto Santana</description>
	<pubDate>Sat, 20 Sep 2025 18:53:44 +0000</pubDate>
	<generator>https://adalbertosantana.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Shield</title>
				
		<link>http://adalbertosantana.com/Shield</link>

		<comments></comments>

		<pubDate>Sat, 20 Sep 2025 18:53:44 +0000</pubDate>

		<dc:creator>Berto Santana</dc:creator>
		
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		<description>
ShieldFilm



Shield is a simple blood test that can detect colon cancer fast, easy, and with no preparation required. Unlike colonoscopies or other competitors that make people mail a stool sample in a box to their lab, Shield offers a quick and straightforward alternative for early cancer detection.


About &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Next 
</description>
		
		<excerpt> ShieldFilm    Shield is a simple blood test that can detect colon cancer fast, easy, and with no preparation required. Unlike colonoscopies or other competitors...</excerpt>

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		<title>AT&#38;T</title>
				
		<link>http://adalbertosantana.com/AT-T</link>

		<comments></comments>

		<pubDate>Wed, 05 Feb 2025 13:50:32 +0000</pubDate>

		<dc:creator>Berto Santana</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>AT&#38;amp;TFilm

Being a GIGilionaire means staying seamlessly connected with AT&#38;amp;T Fiber and wireless, no matter where you are.



About &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Next </description>
		
		<excerpt>AT&#38;amp;TFilm  Being a GIGilionaire means staying seamlessly connected with AT&#38;amp;T Fiber and wireless, no matter where you are.    About &#38;nbsp; &#38;nbsp;...</excerpt>

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		<title>eBay Wear Em Out Store</title>
				
		<link>http://adalbertosantana.com/eBay-Wear-Em-Out-Store</link>

		<comments></comments>

		<pubDate>Thu, 29 Jun 2023 19:38:28 +0000</pubDate>

		<dc:creator>Berto Santana</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>eBay Wear ‘Em Out StoreActivation/PRCannes – 1x Bronze, 6x Shortlist, 2023Effie, Silver – 2024
Warc – Grand Prix, Customer experience,&#38;nbsp;2023 Clio – 1x Gold, 1x Silver, 1x Shortlist,&#38;nbsp;2023 One Show – 1x Merit, 3x Shortlist,&#38;nbsp;2023 ADC Awards – Merit,&#38;nbsp;2023 Andy Awards – Shortlist, 2023
 Jay Chiat Awards – Silver, Experiential Strategy, 2023Fast Company’s Design Awards – Finalist, Experience Design category, 2023Celebrating the roots of sneaker culture, we opened a store where every sneakerhead had to make a choice: keep their shoes in mint condition and pay full price, or lace ‘em up and wear ‘em out—through a gauntlet of gravel, rocks and grass— for a discount.

&#60;img width="1200" height="675" width_o="1200" height_o="675" src_o="https://cortex.persona.co/t/original/i/7b8a954d89d27fbf385ca164ca193f38ec9832e7b9e49b2242b55fb9785eec6c/WEOS_inside.jpg" data-mid="1298255" border="0" /&#62;
&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/e55a376bca14da2841c923f3756ce8371bcc6bf1ec57e8135fe2f699484941c1/eBay_WEOS_1.jpg" data-mid="1298066" border="0" /&#62;

 &#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/59ab1f282f4bc99fd0c931a132a3f952a3886e711a1efea2b126675e6e94d970/eBay_WEOS_2.jpg" data-mid="1298067" border="0" /&#62;

&#60;img width="1200" height="675" width_o="1200" height_o="675" src_o="https://cortex.persona.co/t/original/i/67abecd96f324ec0140cb9b4c5ea2dc612cfbd0cbf1caff70dd50fe063a07584/WEOS_Offset-.jpg" data-mid="1298256" border="0" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/0dcb454c013f9047eea32bc6ee9707811cc87c0c066807cafd8360c2f978d667/WEOS_ooh.jpg" data-mid="1298262" border="0" /&#62;

&#60;img width="1200" height="676" width_o="1200" height_o="676" src_o="https://cortex.persona.co/t/original/i/e2c4aba3a956f7d10e8a411949b7d54ca934f147ae4408c37aa4500f7dafe2d5/WEOS_board.jpg" data-mid="1298258" border="0" /&#62;



About &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Next 
</description>
		
		<excerpt>eBay Wear ‘Em Out StoreActivation/PRCannes – 1x Bronze, 6x Shortlist, 2023Effie, Silver – 2024 Warc – Grand Prix, Customer experience,&#38;nbsp;2023 Clio –...</excerpt>

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		<title>eBay + Nike</title>
				
		<link>http://adalbertosantana.com/eBay-Nike</link>

		<comments></comments>

		<pubDate>Thu, 23 Mar 2023 18:58:46 +0000</pubDate>

		<dc:creator>Berto Santana</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>eBay + Nike SBActivation/PR/Design
One Show – 7x Shortlist, 2023
Clio – 2x Shortlist, 2023ADC Awards – 1x Merit, 3x Shortlist,&#38;nbsp;2023
 Nike SB Dunks were created in 2002 by skaters for skaters. In 2003 Nike released a one-of-a-kind eBay SB dunk sneaker becoming one of the rarest dunks of all time.To mark the 20th anniversary of this sought-after sneaker, Nike re-released the eBay dunk. To promote its launch, we created 10 special edition boxes that people could skate on – Then we put them up for auction, generating over $350K that was donated to the Bodecker Foundation.
&#60;img width="1200" height="900" width_o="1200" height_o="900" src_o="https://cortex.persona.co/t/original/i/6a9a6ecb2346988f80587f087be88efd00880732301fe2685b3236ab1aa9697d/BoxOpeningClosingGif_226-229-233_GIF_3622FC_C.gif" data-mid="1277455" border="0" /&#62;

&#60;img width="1200" height="801" width_o="1200" height_o="801" src_o="https://cortex.persona.co/t/original/i/4b1653c01e3edbf8aefe2198193fc0f691af8d231d4e0d24f89569ca64b27f78/221115_NikeSBxEBAY_Lifestyle_OnTalent_6406-6394_6399-3412-6419_COMP_3622FC_C_ADOBERGB.jpg" data-mid="1277456" border="0" /&#62;

&#60;img width="1200" height="833" width_o="1200" height_o="833" src_o="https://cortex.persona.co/t/original/i/c10f68e2cc1c5d75076663f06295475676b409d160e225620fe6bb09b8a0942b/221115_NikeSBxEBAY_Lifestyle_PresentingBox_5398_3622FC_C_ADOBERGB.jpg" data-mid="1277457" border="0" /&#62;
&#60;img width="1200" height="900" width_o="1200" height_o="900" src_o="https://cortex.persona.co/t/original/i/11dc909f9e947be78889cd16bf029345c5d210b9b80b96a5b7eda3ebc7244d53/BoxOpen_154_3622FC_C_ADOBERGB.jpg" data-mid="1277458" border="0" /&#62;

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&#60;img width="1200" height="1799" width_o="1200" height_o="1799" src_o="https://cortex.persona.co/t/original/i/dc0f2c66413f7a97bceb62cc4ecd901d1f28d7800a432e3b09782d4796fd3e00/638fc927810877cd39f3a78f_nike-sb-x-ebay-dunk-low-sandy-bodecker-2022-15.jpg" data-mid="1277465" border="0" /&#62;

&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/26d4aae8df1747d0a4261b23c07e77b9b3bf6932488d3b3f5256ba9ac4c83b93/638fc95f6dea2e52cfc66f01_nike-sb-x-ebay-dunk-low-sandy-bodecker-2022-10.jpg" data-mid="1277466" border="0" /&#62;

&#60;img width="1200" height="772" width_o="1200" height_o="772" src_o="https://cortex.persona.co/t/original/i/319da42440d83a0abf7d82d4a4e1443a1d5fa9e40dd93d444ebce9b3f1e72dba/eBay-x-Nike_5.jpg" data-mid="1298075" border="0" /&#62;
Coverage: Hypebeast, Sports Illustrated, ESPN, Complex, High Snobiety, Transworld Skateboarding, Yahoo, Footwear News, Nice Kicks, Sneaker Freaker, among others.
About &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Next 
</description>
		
		<excerpt>eBay + Nike SBActivation/PR/Design One Show – 7x Shortlist, 2023 Clio – 2x Shortlist, 2023ADC Awards – 1x Merit, 3x Shortlist,&#38;nbsp;2023  Nike SB Dunks...</excerpt>

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	</item>
		
		
	<item>
		<title>eBay Auto Parts Show</title>
				
		<link>http://adalbertosantana.com/eBay-Auto-Parts-Show</link>

		<comments></comments>

		<pubDate>Fri, 17 Jun 2022 17:29:54 +0000</pubDate>

		<dc:creator>Berto Santana</dc:creator>
		
		<category><![CDATA[]]></category>

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		<description>eBay Auto Parts ShowActivation/PR


















Over the past few years, global supply chain issues have made new cars harder to find than ever. In April 2022, the New York Auto Show 
was set to return after a two-year absence, with its unattainable 
new models and concept cars.&#38;nbsp;We challenged top auto builders to reinvent an existing ride with parts from eBay and unveil their ‘re-concept cars’ at our show – around the corner from the traditional Auto Show.





&#60;img width="1200" height="675" width_o="1200" height_o="675" src_o="https://cortex.persona.co/t/original/i/e1ba18ef4885b0a10baefeaf2811f332b3013795d4d35372982a0883d3792964/APS.jpg" data-mid="1200659" border="0" /&#62;Sydney Sweeney, Freddy “Tavarish” Hernandez, Edwin Olding of Grindhard Plumbing Co., Emelia Hartford

&#60;img width="1200" height="801" width_o="1200" height_o="801" src_o="https://cortex.persona.co/t/original/i/061e18faff8f26b078206ff0307d83238979406994f95c5c1d62fda1e0a72f08/08_Details_PartsWall_0480.jpg" data-mid="1200664" border="0" /&#62;

&#60;img width="1200" height="711" width_o="1200" height_o="711" src_o="https://cortex.persona.co/t/original/i/f245816451d84a40a177357b4b8483c2ba855796040d8015cee38177678726b1/gif.gif" data-mid="1200673" border="0" /&#62;
The Re-Concept Cars&#60;img width="1200" height="675" width_o="1200" height_o="675" src_o="https://cortex.persona.co/t/original/i/b3cc0f82ee4463de6e3bc0099bd504b5dd4404c596ca22eb7a890fedcdfbd281/APS_mod-monster.jpg" data-mid="1200666" border="0" /&#62;
&#60;img width="1200" height="675" width_o="1200" height_o="675" src_o="https://cortex.persona.co/t/original/i/95ebcefaefe2008520d553fbf5bae973b4a67d9b82b9cdd0ff230a01e00c0c52/APS_family-muscle-car.jpg" data-mid="1200668" border="0" /&#62;
&#60;img width="1200" height="675" width_o="1200" height_o="675" src_o="https://cortex.persona.co/t/original/i/8dc48425f515ac3340ad57bada8f0d9fa5891b6b3caa3059a1008d60a1d88a4a/APS_new-throwback.jpg" data-mid="1200667" border="0" /&#62;
&#60;img width="1200" height="675" width_o="1200" height_o="675" src_o="https://cortex.persona.co/t/original/i/eb9ac67437b701e74044e448f3e8719d1170dbfc70d64e85ab46626c809de7e9/APS_rEVamp.jpg" data-mid="1200665" border="0" /&#62;

Results
The launch of&#38;nbsp; the eBay Auto Parts show landed over 50 mentions across broadcast and digital press outlets, plus over 6 billion earned media impressions in the first 2 weeks. Not only that it generated 2.9+ million social engagements during the week launch.


&#60;img width="1200" height="750" width_o="1200" height_o="750" src_o="https://cortex.persona.co/t/original/i/4502ec1393114a5bdcb9fb7c745d27e56cb65d7dc26abc12eae3a900466e8c13/2.png" data-mid="1202216" border="0" /&#62;&#60;img width="1200" height="750" width_o="1200" height_o="750" src_o="https://cortex.persona.co/t/original/i/165c2cda01f46304a68c68ca6aaebeaa6d1a3cf07bb2fd279446b396e5189f90/1.png" data-mid="1202217" border="0" /&#62;&#60;img width="1200" height="69" width_o="1200" height_o="69" src_o="https://cortex.persona.co/t/original/i/0c6ad51ac08e929f1e6a9f7797f6217e7868b6f04fe68fd77f313e9ca5a7293e/logos.png" data-mid="1202191" border="0" /&#62;About &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Next 


</description>
		
		<excerpt>eBay Auto Parts ShowActivation/PR                   Over the past few years, global supply chain issues have made new cars harder to find than ever. In April...</excerpt>

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	</item>
		
		
	<item>
		<title>IKEA tiny hunt</title>
				
		<link>http://adalbertosantana.com/IKEA-tiny-hunt</link>

		<comments></comments>

		<pubDate>Tue, 24 Aug 2021 20:30:47 +0000</pubDate>

		<dc:creator>Berto Santana</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">410673</guid>

		<description>IKEA Tiny HuntSocial


IKEA wanted to encourage people to live a more sustainable lifestyle, so we created a digital puzzle-solving quest on Instagram. We gamified their Instagram grid and challenged followers to solve puzzles, follow clues, and collect secret letters. Those who followed every step and discovered the password were entered for a chance to win the ultimate sustainable prize: an IKEA tiny house.

&#60;img width="1200" height="675" width_o="1200" height_o="675" src_o="https://cortex.persona.co/t/original/i/e2fc6cf66463405871f42db782f1b35855a0117bec0211e1f0befdb99b3188ce/tiny-hunt-hero.png" data-mid="1117148" border="0" /&#62;
	
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" src_o="https://cortex.persona.co/t/original/i/5016d5e4bea9cc41f45a74d23ed1908500a049d9306047029543584b6e4637ce/animation.gif" data-mid="1117201" border="0" data-scale="97"/&#62;We teased the scavenger hunt on IKEA’s social channels


	
&#60;img width="828" height="1420" width_o="828" height_o="1420" src_o="https://cortex.persona.co/t/original/i/fe787ece8ec389f4d83c7951367362618e9ae216689e36b73e5c769cdef4b649/5.gif" data-mid="1117020" border="0" data-scale="100"/&#62;
We held a livestream from inside the tiny home with IKEA’s designers to launch the scavenger hunt
	
Then we dropped one clue every other day, which led to a post, which led to an influencer, who gave another clue, which led to another post, which revealed a secret letter.&#38;nbsp;The combination of all 6 letters (K&#38;nbsp; L&#38;nbsp; I&#38;nbsp; M&#38;nbsp; A&#38;nbsp; T – swedish for climate) would give the hunters a chance to win the tiny home.

	&#60;img width="1019" height="1286" width_o="1019" height_o="1286" src_o="https://cortex.persona.co/t/original/i/88a7bfb26df14945593a72352338ce87e8cf5e7b932e619d1466dcde7ca10e2d/1.PNG" data-mid="1117222" border="0" /&#62;
	&#60;img width="814" height="1050" width_o="814" height_o="1050" src_o="https://cortex.persona.co/t/original/i/b17785b8384fa372ee2200189291f5712587016b46e3e47b31017c1e78f3992b/2.gif" data-mid="1117217" border="0" /&#62;
	&#60;img width="828" height="1046" width_o="828" height_o="1046" src_o="https://cortex.persona.co/t/original/i/33081af28ee1a0013d1b0765012e607f2b58873720fd6b18dc147b1f5053ffe7/3.gif" data-mid="1117218" border="0" /&#62;
	

	&#60;img width="828" height="1048" width_o="828" height_o="1048" src_o="https://cortex.persona.co/t/original/i/272a836c38c81987b90f13d220712f7a820ceb5ff68b145b040f473d1c296256/4.gif" data-mid="1117219" border="0" /&#62;
	&#60;img width="822" height="1048" width_o="822" height_o="1048" src_o="https://cortex.persona.co/t/original/i/cbb97ab1fde47332fc186de4934cab0af8688281cdfd6ab8f23a942b26c30dd1/5.gif" data-mid="1117220" border="0" /&#62;
	&#60;img width="828" height="1048" width_o="828" height_o="1048" src_o="https://cortex.persona.co/t/original/i/e8a146cc2b11322f5982cb517fce68d42844ba79ac133f5e16b6cf44a86efe7e/6.gif" data-mid="1117221" border="0" /&#62;
	

	Watch the game play 



	
	
	




Media coverage


&#60;img width="1200" height="700" width_o="1200" height_o="700" src_o="https://cortex.persona.co/t/original/i/8f4aa58f98e003da76979d38ba1484d278b797fb67a46c490488e35cd860ced0/apartment-therapy.png" data-mid="1117471" border="0" /&#62;&#60;img width="1200" height="700" width_o="1200" height_o="700" src_o="https://cortex.persona.co/t/original/i/8e3cb3c0085e1674db022d985c0ec83f94d18166e02486ffcfdc07a38788453b/business-insider.png" data-mid="1117472" border="0" /&#62;&#60;img width="1200" height="700" width_o="1200" height_o="700" src_o="https://cortex.persona.co/t/original/i/9487f7f71b956e1ee91e44c61ff7a95dcaae4fa2addb5aea0657b1ac078f9d13/hunker.png" data-mid="1117473" border="0" /&#62;&#60;img width="1200" height="700" width_o="1200" height_o="700" src_o="https://cortex.persona.co/t/original/i/a518d17d12909fa98862146b8113368665c320cfe218d09e21f0ac9baf8e74f2/yahoo.png" data-mid="1117476" border="0" /&#62;&#60;img width="1200" height="700" width_o="1200" height_o="700" src_o="https://cortex.persona.co/t/original/i/f259f824e2adfc1865ef79eab625b6ef8600a364100ef05ebc1f01f5b358b350/the-hill.png" data-mid="1117477" border="0" /&#62;
About &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Next 
</description>
		
		<excerpt>IKEA Tiny HuntSocial   IKEA wanted to encourage people to live a more sustainable lifestyle, so we created a digital puzzle-solving quest on Instagram. We...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

	</item>
		
		
	<item>
		<title>IKEA Meatball Candle</title>
				
		<link>http://adalbertosantana.com/IKEA-Meatball-Candle</link>

		<comments></comments>

		<pubDate>Mon, 16 Aug 2021 13:56:56 +0000</pubDate>

		<dc:creator>Berto Santana</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">410299</guid>

		<description>IKEA Meatball CandleActivation/PR

One Show – Merit,&#38;nbsp;2022 Effie – Silver,&#38;nbsp;2022 Effie – Bronze,&#38;nbsp;2022
















“IKEA is giving Gwenyth Paltrow a run for her
money” –TMZ
To celebrate 10 years of the IKEA Family program, we needed something to highlight this milestone. And, since people love IKEA meatballs, and people also love IKEA candles, we did something that, in hindsight, seemed pretty obvious: we created a limited edition of the IKEA Meatball Candle.


Case Study



&#60;img width="1200" height="675" width_o="1200" height_o="675" src_o="https://cortex.persona.co/t/original/i/11380a568944a321b0127fc1f35466c9cf17e5a63464eee9f6448f3a51f511ae/IKEA-HUVUDROLL-candle_Table.jpg" data-mid="1114891" border="0" /&#62;


&#60;img width="1200" height="675" width_o="1200" height_o="675" src_o="https://cortex.persona.co/t/original/i/2b8967bbacbdb36c2cfa9753cfee4b249971d88b8644217fa33dd3bf8976d184/IKEA-HUVUDROLL-candle_Meatball-Pile.jpg" data-mid="1114888" border="0" /&#62;


&#60;img width="1200" height="675" width_o="1200" height_o="675" src_o="https://cortex.persona.co/t/original/i/19fce308aa1ad9d8304680f139eace7cd96c7a9c9416ffd7a6e1113e7c0b0bc4/IKEA-HUVUDROLL-candle_Tray.gif" data-mid="1114890" border="0" /&#62;

&#60;img width="1200" height="675" width_o="1200" height_o="675" src_o="https://cortex.persona.co/t/original/i/f59df60fd35287abd52381eae640ac68c4cb45dadb05185eb932613535af9efc/IKEA-HUVUDROLL-candle_Frying-pan.jpg" data-mid="1114889" border="0" /&#62;


It got people talking. Like, a lot of people
The launch of&#38;nbsp; the IKEA Meatball Candle landed over 600 mentions across broadcast and digital press outlets, plus over 4.5 billion earned media impressions in the first 2 weeks. Not only that, 35+ thousand people signed up to the program for a chance to win of one of the candles. All for zero dollars of media spend.
&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/9c7c91c712d80216c44d28f4d5c7ea349e5c73d68a7b6b2e25c22af9a92d28fd/fox-2.png" data-mid="1114920" border="0" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/93cb271097b338eeecc3a7ca5391155f96f18fbaef847655fb5586e3bcf18c49/hypebeast.png" data-mid="1114913" border="0" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/8ee2a4fdecca707b8479df247a33932148e999a60a35b573100b43400c20eb46/the-cut.png" data-mid="1114909" border="0" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/a9598e810bed5b5670dad65c1d31cf89aceb3424ea4196ed40ddfc39e88d9dad/daily-mail.png" data-mid="1114905" border="0" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/d2efb1b607da78ca74d96fe940a264760ecdb0b6c3c02bc3f8c94186d3087a24/food-network.png" data-mid="1114904" border="0" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/2275bf4348b6299f85e8299157116b385bcf1856f03ff756fb514b786c1f912e/people.png" data-mid="1114906" border="0" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/2a5a18fc9023290f639f2c26e8b20392b60ad96955f4ef1c1c36f92e87c2f9c8/apartmenttherapy.png" data-mid="1114907" border="0" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/1dd2c1b3b2eadfcedd3d5d5f8c614a93fbc462c1016b9d08e9f74f5550d187e1/complex.png" data-mid="1114910" border="0" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/5155cffb8544834d9bd685f82147520db47148743011b3f4c185cb593f1a0477/usa-today.png" data-mid="1114908" border="0" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/aad4a2badf3e350469eaf6c6d6f33df9ccfa10f167fa5a505bca8bf974413710/paper.png" data-mid="1114915" border="0" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/2275bf4348b6299f85e8299157116b385bcf1856f03ff756fb514b786c1f912e/people.png" data-mid="1114906" border="0" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/69c8b496fbc944e19b76c5e55b194997ca222929d745e680e29ba5c49c3661cc/cnn.png" data-mid="1114911" border="0" /&#62;&#60;img width="1200" height="800" width_o="1200" height_o="800" src_o="https://cortex.persona.co/t/original/i/6e2c353e2deffc2588946b2d3903ba7120a6b9b6f2b40cb8a74d19586791da40/the-sun.png" data-mid="1114917" border="0" /&#62;

About &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Next 
</description>
		
		<excerpt>IKEA Meatball CandleActivation/PR  One Show – Merit,&#38;nbsp;2022 Effie – Silver,&#38;nbsp;2022 Effie – Bronze,&#38;nbsp;2022                 “IKEA is giving...</excerpt>

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	<item>
		<title>IKEA Audio Catalog</title>
				
		<link>http://adalbertosantana.com/IKEA-Audio-Catalog</link>

		<comments></comments>

		<pubDate>Thu, 11 Mar 2021 15:06:56 +0000</pubDate>

		<dc:creator>Berto Santana</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">400460</guid>

		<description>IKEA Audio CatalogPR/Podcast

 With 200+ million copies distributed yearly at its peek, IKEA's catalog seated beside the Bible, the Quran, and the “Harry Potter” series as one of the most popular books in the world.* After 70 years IKEA decided to end its popular catalog for sustainability reasons. We decided to convert its iconic catalog into a podcast.*source: Business Insider

Case Study
Media coverage

The launch of&#38;nbsp; the IKEA Audio Catalog landed over 350 mentions across broadcast and digital press outlets, plus over 228 million earned media impressions in the first 2 weeks, all for zero dollars of media spend.
&#60;img width="1200" height="768" width_o="1200" height_o="768" src_o="https://cortex.persona.co/t/original/i/9c6e0c199ba1978e9c6fe22839d2cd86338e286f2e1fdc8dec33bb78d1f7b035/screencapture-cnn-2021-03-11-business-ikea-catalog-audio-version-index-html-2021-03-11-09_58_34.png" data-mid="1079980" border="0" /&#62;&#60;img width="1200" height="881" width_o="1200" height_o="881" src_o="https://cortex.persona.co/t/original/i/8c0c29b64a602f06f7ca6d0042ea041f0a85ecd53219bf52c019f4bfd00cfd64/screencapture-usatoday-story-tech-2021-03-12-ikea-2021-catalog-listen-as-audiobook-4664161001-2021-03-12-15_43_31.png" data-mid="1079984" border="0" /&#62;&#60;img width="1200" height="766" width_o="1200" height_o="766" src_o="https://cortex.persona.co/t/original/i/94f5e3623f031d1c12be84793c141ec941c33db4178311180fcf1e9be000a768/screencapture-qz-1982468-ikea-replaced-its-print-catalog-with-an-audiobook-2021-03-18-09_55_41.png" data-mid="1079985" border="0" /&#62;&#60;img width="1200" height="1098" width_o="1200" height_o="1098" src_o="https://cortex.persona.co/t/original/i/15ac23dbe1e28cd0e8f9418e5935c8cad440f8d0e786fa851aeb6acb08dd92e6/screencapture-gqmagazine-fr-lifestyle-article-ikea-propose-un-nouveau-service-entierement-gratuit-qui-va-vous-faire-beaucoup-de-bien-2021-03-17-11_01_23.png" data-mid="1079983" border="0" /&#62;&#60;img width="1200" height="784" width_o="1200" height_o="784" src_o="https://cortex.persona.co/t/original/i/c572d1738ecd5444fe1dc8e71641c27371c1d3de2d81b8b765112978c0014512/screencapture-inputmag-tech-you-can-listen-to-ikeas-latest-catalog-like-an-audiobook-podcast-2021-03-12-20_23_34.png" data-mid="1079982" border="0" /&#62;&#60;img width="1200" height="935" width_o="1200" height_o="935" src_o="https://cortex.persona.co/t/original/i/39367d0612f82fbecf681a970b2c8f4287725b015c3ce4fe29dfb91673d75a5f/screencapture-thehill-changing-america-respect-accessibility-542991-ikeas-new-podcast-is-basically-asmr-for-everyone-stuck-2021-03-12-20_29_11.png" data-mid="1079986" border="0" /&#62;&#60;img width="1200" height="652" width_o="1200" height_o="652" src_o="https://cortex.persona.co/t/original/i/e1995cfb498c6b32540710ed32ecae160f116fee3dd89dd539a8fded0410c351/screencapture-elledecor-it-design-a35827380-catalogo-ikea-2021-podcast-2021-03-15-12_05_49.png" data-mid="1079978" border="0" /&#62;&#60;img width="1200" height="895" width_o="1200" height_o="895" src_o="https://cortex.persona.co/t/original/i/db5e0dd65f0b3766da8d2eca1f50ca3f92e89f72084d5b5225d038d592c27034/screencapture-apartmenttherapy-ikea-catalog-audio-version-36889595-2021-03-11-10_00_05.png" data-mid="1079981" border="0" /&#62;&#60;img width="1200" height="830" width_o="1200" height_o="830" src_o="https://cortex.persona.co/t/original/i/45cd87248dd7ffdb31dc295a2cac8369466f78a482352c5c29641d6d9e161c49/screencapture-resume-se-marknadsforing-kampanj-ikea-gor-om-katalogen-slapps-i-ljudformat-2021-03-17-11_22_34.png" data-mid="1079979" border="0" /&#62;

About &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Next 
</description>
		
		<excerpt>IKEA Audio CatalogPR/Podcast   With 200+ million copies distributed yearly at its peek, IKEA's catalog seated beside the Bible, the Quran, and the “Harry...</excerpt>

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	</item>
		
		
	<item>
		<title>Amex</title>
				
		<link>http://adalbertosantana.com/Amex</link>

		<comments></comments>

		<pubDate>Wed, 06 Feb 2019 20:00:43 +0000</pubDate>

		<dc:creator>Berto Santana</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">310456</guid>

		<description>American ExpressSocial
American Express approached us to launch one of its new services on social channels – Their Online Savings account. Amex wanted to create a campaign to show their new service offering, and to also highlight that they have one of the highest APY interests in the market, meaning 18X the national average. In other words, more is definitely more.



&#60;img width="1200" height="628" width_o="1200" height_o="628" src_o="https://cortex.persona.co/t/original/i/9c78e0436a2815e18003bb2bbb56bfc4da26e29474a2dd1322e875320ae760e6/AMEX_FB_18x_Cake.jpg" data-mid="897144" border="0" /&#62;


&#60;img width="1200" height="628" width_o="1200" height_o="628" src_o="https://cortex.persona.co/t/original/i/fdd594a149f730548f97d1d37d9b9538d3ec160014ef9f0ecaf0b63147e8d410/AMEX_FB_18x_House.jpg" data-mid="897145" border="0" /&#62;


&#60;img width="1200" height="628" width_o="1200" height_o="628" src_o="https://cortex.persona.co/t/original/i/592c0f9eca8444e2a6daed8d0b6002e5f949ab508144fcfd07028fa676cf825e/AMEX_FB_18x_Piggy.jpg" data-mid="897146" border="0" /&#62;

&#60;img width="1200" height="628" width_o="1200" height_o="628" src_o="https://cortex.persona.co/t/original/i/a9238a26b09696708d4e80241f0eb963c417735b98eb40938b5352b256141391/AMEX_FB_18x_Bed.jpg" data-mid="897147" border="0" /&#62;


&#60;img width="1200" height="628" width_o="1200" height_o="628" src_o="https://cortex.persona.co/t/original/i/f4800331070ad96c9ba9a0c5a35f72bfb4d75c9077862b9db1b4bc40aabe4dce/AMEX_FB_18x_Globe.jpg" data-mid="897148" border="0" /&#62;
About &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Next 
</description>
		
		<excerpt>American ExpressSocial American Express approached us to launch one of its new services on social channels – Their Online Savings account. Amex wanted to...</excerpt>

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	</item>
		
		
	<item>
		<title>Amtrak</title>
				
		<link>http://adalbertosantana.com/Amtrak</link>

		<comments></comments>

		<pubDate>Mon, 11 Sep 2017 23:04:00 +0000</pubDate>

		<dc:creator>Berto Santana</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">211751</guid>

		<description>Amtrak360º

What if there was an airline with no middle seats, no baggage fees, no airplane mode and free Wi-Fi? Well, there isn’t. But that didn’t stop us from dangling that carrot, piquing the interest of weary travelers and shaking them out of their blind acceptance of travel’s indignities.

Film


Teaser Website

&#60;img width="1200" height="1508" width_o="1200" height_o="1508" src_o="https://cortex.persona.co/t/original/i/bad616e8e4da785afb9329b4c71a9a0e099f34fb5ac15563a5ec73f71eeb6e71/Amtrak-Teaser-Website_3.jpg" data-mid="288454" border="0" /&#62;Website
&#60;img width="1200" height="2550" width_o="1200" height_o="2550" src_o="https://cortex.persona.co/t/original/i/85fe3cef5679991a533943b8812b9f72ef776795ed6d1920765ada7f2812c854/amtrak-reveal-website.jpg" data-mid="288453" border="0" /&#62;
OOH

&#60;img width="1200" height="548" width_o="1200" height_o="548" src_o="https://cortex.persona.co/t/original/i/a40b3392ab99aaa24029e0458820e4b4155429787ef098739ee8108b1912eb0b/OOH.png" data-mid="288455" border="0" /&#62;&#60;img width="1200" height="348" width_o="1200" height_o="348" src_o="https://cortex.persona.co/t/original/i/a176e8ae9c6df005e4e47cc479451b02fefaab15f3e121ec444bd5c0e43cfcf2/a_discounts.png" data-mid="439671" border="0" /&#62;
&#60;img width="1200" height="348" width_o="1200" height_o="348" src_o="https://cortex.persona.co/t/original/i/51e30b7e01b5e5398612390ea8d4e93af6bd041714a19fa7332b7a5f2ae6d1a6/a_economics.png" data-mid="439672" border="0" /&#62;

&#60;img width="1200" height="347" width_o="1200" height_o="347" src_o="https://cortex.persona.co/t/original/i/38e505ab4bdb0f6b62cf5c635d7e56d1483f214104cd2fe1f3b1d7440acdf3ef/a_little-legs.png" data-mid="439673" border="0" /&#62;

About &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp; Next 
</description>
		
		<excerpt>Amtrak360º  What if there was an airline with no middle seats, no baggage fees, no airplane mode and free Wi-Fi? Well, there isn’t. But that didn’t stop us...</excerpt>

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	</item>
		
	</channel>
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