IKEA Meatball Candle
Activation/PR
One Show – Merit, 2022
Effie – Silver, 2022
Effie – Bronze, 2022
Effie – Bronze, 2022
“IKEA is giving Gwenyth Paltrow a run for her money” –TMZ
To celebrate 10 years of the IKEA Family program, we needed something to highlight this milestone. And, since people love IKEA meatballs, and people also love IKEA candles, we did something that, in hindsight, seemed pretty obvious: we created a limited edition of the IKEA Meatball Candle.
Case Study
It got people talking. Like, a lot of people
The launch of the IKEA Meatball Candle landed over 600 mentions across broadcast and digital press outlets, plus over 4.5 billion earned media impressions in the first 2 weeks. Not only that, 35+ thousand people signed up to the program for a chance to win of one of the candles. All for zero dollars of media spend.