eBay + Nike SB
Activation/PR/Design
One Show – 7x Shortlist, 2023
Clio – 2x Shortlist, 2023
ADC Awards – 1x Merit, 3x Shortlist, 2023
Nike SB Dunks were created in 2002 by skaters for skaters. In 2003 Nike released a one-of-a-kind eBay SB dunk sneaker becoming one of the rarest dunks of all time.
To mark the 20th anniversary of this sought-after sneaker, Nike re-released the eBay dunk. To promote its launch, we created 10 special edition boxes that people could skate on – Then we put them up for auction, generating over $350K that was donated to the Bodecker Foundation.
Coverage: Hypebeast, Sports Illustrated, ESPN, Complex, High Snobiety, Transworld Skateboarding, Yahoo, Footwear News, Nice Kicks, Sneaker Freaker, among others.